When building a brand, one of the most important tasks business owners need to do is to create a logo. It signifies the identity of the business or brand. Therefore, it is a must to create a strong logo. Not to mention, logos are also used as marketing tools. So, you also need to make sure that your logo can catch the eye of your audience.
As of now, creating logos is much easier and simpler with the use of tools and programs. Unfortunately, there are still cases when business owners make certain mistakes that can make logos unsightly. To avoid these, below are some of the most common logo design mistakes your business may face.
Using the wrong font
When it comes to logo designs, business owners can make use of different fonts from simple small letters up to decorative and huge letters. Apart from that, business owners can also find abstract fonts. With all these selections, business owners may eventually use the wrong font, which can easily ruin their logo. So, take time to determine your brand and look for the most appropriate font style that can represent your business.
Relying on color
Colors are also important when creating logos. These colors can make simple logos livelier and more appealing. But, it is important not to rely on colors since you might forget certain aspects on your logo that can boost your brand. Thus, the best way to do to create a logo is to start with black and white colors.
Typographic errors are common when creating logos during a short period of time. Other than common errors like spelling mistakes, you may also encounter typographic errors like kerning, spacing, and sizing. Due to these errors, business owners will have a hard time balancing their logos.
Brainstorming about the business allows owners to make unique styles they can incorporate in their logos. Sadly, these styles can be a pitfall since logos may turn into complex images, which can be hard to understand. So, it is appropriate to keep it simple and make sure that your logo will complement any place, from small business letters up to huge billboards.
Of course you can easily find logos that are very catchy and using it as a starting point is a good option. However, never imitate logos since this may cause serious issues such as lawsuits from the company owner.
By knowing all these, business owners can avoid these mistakes and create wonderful logos. In case that you are planning to create a reliable logo, it is best to hire experts to do the job